Social media: examples of my work

FutureLearn's Crowdsourced Guide to Learning

Social campaign: Crowdsourced Guide to Learning, FutureLearn.com

I played a leading role in managing FutureLearn.com’s most successful social campaign to date. FutureLearn wanted a campaign that would engage learners, get them excited about learning and ultimately together the social community could play a part in producing a learning resource that they could be proud of.

Learners responded well to an initial call-out on social media to submit their learning tips and advice to make the most from their learning:

FutureLearn Guide to Learning Tweet

Hundreds of tips were received from learners, which I moderated, categorised, edited and published on a Tumblr blog:

Learning Guide Tumblr blog

FutureLearn’s Copywriter and Creative Director then worked together to compile the best learner tips and combined them with expert advice from educators to produce a high quality, 60 page book: The Crowdsourced Guide to Learning.


FutureLearn.com Facebook growth: 

FutureLearn Facebook page likes

I managed to grow FutureLearn’s Facebook audience by almost 71,000 page likes in a 12 month period. This was done through content strategy and effective social advertising campaigns.


 

A good example of jumping on a trending hashtag to share a brand message:

Facebook down: FutureLearn tweet

Positive feedback for FutureLearn on Twitter


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Like what you see? If you’re in need of any of the following services, please get in touch: 

Social media:

  • Campaign ideas and execution
  • Social strategy
  • Community management and customer service
  • Paid social activity (Facebook, Twitter, Google Adwords): including conversion tracking, ad creation, audience targeting, resolving compliance issues with Facebook, Twitter or Google advertising guidelines
  • Tone of voice

Editorial:

  • Proof-reading, editing, fact-checking, transcribing
  • Blogging, article writing
  • Idea generation
  • Ghostwriting

 

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